Array
(
    [bSimple] => N
    [bAdmin] => N
    [arForm] => Array
        (
            [ID] => 3
            [TIMESTAMP_X] => 16.09.2021 12:16:14
            [NAME] => Форма на странице Dozor / webProxy
            [SID] => SIMPLE_FORM_3
            [BUTTON] => Сохранить
            [C_SORT] => 300
            [FIRST_SITE_ID] => 
            [IMAGE_ID] => 
            [USE_CAPTCHA] => N
            [DESCRIPTION] => 
            [DESCRIPTION_TYPE] => text
            [FORM_TEMPLATE] => 
            [USE_DEFAULT_TEMPLATE] => Y
            [SHOW_TEMPLATE] => 
            [MAIL_EVENT_TYPE] => FORM_FILLING_SIMPLE_FORM_3
            [SHOW_RESULT_TEMPLATE] => 
            [PRINT_RESULT_TEMPLATE] => 
            [EDIT_RESULT_TEMPLATE] => 
            [FILTER_RESULT_TEMPLATE] => 
            [TABLE_RESULT_TEMPLATE] => 
            [USE_RESTRICTIONS] => N
            [RESTRICT_USER] => 0
            [RESTRICT_TIME] => 0
            [RESTRICT_STATUS] => 
            [STAT_EVENT1] => form
            [STAT_EVENT2] => feedback
            [STAT_EVENT3] => 
            [LID] => 
            [VARNAME] => SIMPLE_FORM_3
            [C_FIELDS] => 0
            [QUESTIONS] => 18
            [STATUSES] => 1
        )

    [arQuestions] => Array
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                (
                    [ID] => 14
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:21:14
                    [ACTIVE] => Y
                    [TITLE] => ФИО
                    [TITLE_TYPE] => text
                    [SID] => fio
                    [C_SORT] => 100
                    [ADDITIONAL] => N
                    [REQUIRED] => Y
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => ФИО
                    [RESULTS_TABLE_TITLE] => ФИО
                    [VARNAME] => fio
                )

            [phone] => Array
                (
                    [ID] => 15
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:21:22
                    [ACTIVE] => Y
                    [TITLE] => Телефон
                    [TITLE_TYPE] => text
                    [SID] => phone
                    [C_SORT] => 200
                    [ADDITIONAL] => N
                    [REQUIRED] => Y
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => Телефон
                    [RESULTS_TABLE_TITLE] => Телефон
                    [VARNAME] => phone
                )

            [email] => Array
                (
                    [ID] => 16
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:21:50
                    [ACTIVE] => Y
                    [TITLE] => E-mail
                    [TITLE_TYPE] => text
                    [SID] => email
                    [C_SORT] => 300
                    [ADDITIONAL] => N
                    [REQUIRED] => Y
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => E-mail
                    [RESULTS_TABLE_TITLE] => E-mail
                    [VARNAME] => email
                )

            [company] => Array
                (
                    [ID] => 17
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 11.12.2024 15:19:39
                    [ACTIVE] => Y
                    [TITLE] => Компания
                    [TITLE_TYPE] => text
                    [SID] => company
                    [C_SORT] => 400
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => Компания
                    [RESULTS_TABLE_TITLE] => Компания
                    [VARNAME] => company
                )

            [comment] => Array
                (
                    [ID] => 18
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 27.04.2024 12:57:26
                    [ACTIVE] => Y
                    [TITLE] => Комментарий
                    [TITLE_TYPE] => text
                    [SID] => comment
                    [C_SORT] => 500
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => Комментарий
                    [RESULTS_TABLE_TITLE] => Комментарий
                    [VARNAME] => comment
                )

            [product] => Array
                (
                    [ID] => 19
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:22:52
                    [ACTIVE] => Y
                    [TITLE] => Продукт
                    [TITLE_TYPE] => text
                    [SID] => product
                    [C_SORT] => 600
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => Продукт
                    [RESULTS_TABLE_TITLE] => Продукт
                    [VARNAME] => product
                )

            [utm_source] => Array
                (
                    [ID] => 167
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:23:00
                    [ACTIVE] => Y
                    [TITLE] => utm_source
                    [TITLE_TYPE] => text
                    [SID] => utm_source
                    [C_SORT] => 700
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => utm_source
                    [RESULTS_TABLE_TITLE] => utm_source
                    [VARNAME] => utm_source
                )

            [utm_medium] => Array
                (
                    [ID] => 168
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:23:09
                    [ACTIVE] => Y
                    [TITLE] => utm_medium
                    [TITLE_TYPE] => text
                    [SID] => utm_medium
                    [C_SORT] => 800
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => utm_medium
                    [RESULTS_TABLE_TITLE] => utm_medium
                    [VARNAME] => utm_medium
                )

            [utm_campaign] => Array
                (
                    [ID] => 169
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:23:17
                    [ACTIVE] => Y
                    [TITLE] => utm_campaign
                    [TITLE_TYPE] => text
                    [SID] => utm_campaign
                    [C_SORT] => 900
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => utm_campaign
                    [RESULTS_TABLE_TITLE] => utm_campaign
                    [VARNAME] => utm_campaign
                )

            [utm_term] => Array
                (
                    [ID] => 170
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:23:26
                    [ACTIVE] => Y
                    [TITLE] => utm_term
                    [TITLE_TYPE] => text
                    [SID] => utm_term
                    [C_SORT] => 1000
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => utm_term
                    [RESULTS_TABLE_TITLE] => utm_term
                    [VARNAME] => utm_term
                )

            [first_in] => Array
                (
                    [ID] => 171
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 08.04.2024 11:23:38
                    [ACTIVE] => Y
                    [TITLE] => Первый заход
                    [TITLE_TYPE] => text
                    [SID] => first_in
                    [C_SORT] => 1100
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => Y
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => Первый заход
                    [RESULTS_TABLE_TITLE] => Первый заход
                    [VARNAME] => first_in
                )

            [url] => Array
                (
                    [ID] => 484
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 22.04.2022 12:03:33
                    [ACTIVE] => Y
                    [TITLE] => url
                    [TITLE_TYPE] => text
                    [SID] => url
                    [C_SORT] => 1200
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => 
                    [VARNAME] => url
                )

            [clientidga] => Array
                (
                    [ID] => 499
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 05.05.2022 14:52:45
                    [ACTIVE] => Y
                    [TITLE] => client-id-ga
                    [TITLE_TYPE] => text
                    [SID] => clientidga
                    [C_SORT] => 1300
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => 
                    [VARNAME] => clientidga
                )

            [clientidym] => Array
                (
                    [ID] => 500
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 05.05.2022 14:54:25
                    [ACTIVE] => Y
                    [TITLE] => client-id-ym
                    [TITLE_TYPE] => text
                    [SID] => clientidym
                    [C_SORT] => 1400
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => 
                    [VARNAME] => clientidym
                )

            [gacounterid] => Array
                (
                    [ID] => 501
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 05.05.2022 14:54:46
                    [ACTIVE] => Y
                    [TITLE] => ga-counter-id
                    [TITLE_TYPE] => text
                    [SID] => gacounterid
                    [C_SORT] => 1500
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => 
                    [VARNAME] => gacounterid
                )

            [ymcounterid] => Array
                (
                    [ID] => 502
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 05.05.2022 14:55:13
                    [ACTIVE] => Y
                    [TITLE] => ym-counter-id
                    [TITLE_TYPE] => text
                    [SID] => ymcounterid
                    [C_SORT] => 1600
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => 
                    [VARNAME] => ymcounterid
                )

            [marketing] => Array
                (
                    [ID] => 848
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 07.12.2022 17:50:12
                    [ACTIVE] => Y
                    [TITLE] => Согласие на получение последних новостей компании, сообщений рекламного и информационного характера
                    [TITLE_TYPE] => text
                    [SID] => marketing
                    [C_SORT] => 1700
                    [ADDITIONAL] => N
                    [REQUIRED] => N
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => 
                    [VARNAME] => marketing
                )

            [policy] => Array
                (
                    [ID] => 1431
                    [FORM_ID] => 3
                    [TIMESTAMP_X] => 05.06.2024 13:51:55
                    [ACTIVE] => Y
                    [TITLE] => Cогласие на обработку своих данных согласно политике обработки персональных данных.
                    [TITLE_TYPE] => text
                    [SID] => policy
                    [C_SORT] => 1800
                    [ADDITIONAL] => N
                    [REQUIRED] => Y
                    [IN_FILTER] => N
                    [IN_RESULTS_TABLE] => Y
                    [IN_EXCEL_TABLE] => Y
                    [FIELD_TYPE] => 
                    [IMAGE_ID] => 
                    [COMMENTS] => 
                    [FILTER_TITLE] => 
                    [RESULTS_TABLE_TITLE] => Cогласие на обработку своих данных согласно политике обработки персональных данных.
                    [VARNAME] => policy
                )

        )

    [arAnswers] => Array
        (
            [fio] => Array
                (
                    [0] => Array
                        (
                            [ID] => 14
                            [FIELD_ID] => 14
                            [QUESTION_ID] => 14
                            [TIMESTAMP_X] => 08.04.2024 11:21:14
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [phone] => Array
                (
                    [0] => Array
                        (
                            [ID] => 15
                            [FIELD_ID] => 15
                            [QUESTION_ID] => 15
                            [TIMESTAMP_X] => 08.04.2024 11:21:22
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [email] => Array
                (
                    [0] => Array
                        (
                            [ID] => 16
                            [FIELD_ID] => 16
                            [QUESTION_ID] => 16
                            [TIMESTAMP_X] => 08.04.2024 11:21:50
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => email
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [company] => Array
                (
                    [0] => Array
                        (
                            [ID] => 17
                            [FIELD_ID] => 17
                            [QUESTION_ID] => 17
                            [TIMESTAMP_X] => 11.12.2024 15:19:39
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [comment] => Array
                (
                    [0] => Array
                        (
                            [ID] => 18
                            [FIELD_ID] => 18
                            [QUESTION_ID] => 18
                            [TIMESTAMP_X] => 27.04.2024 12:57:26
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => textarea
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [product] => Array
                (
                    [0] => Array
                        (
                            [ID] => 19
                            [FIELD_ID] => 19
                            [QUESTION_ID] => 19
                            [TIMESTAMP_X] => 08.04.2024 11:22:52
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [utm_source] => Array
                (
                    [0] => Array
                        (
                            [ID] => 252
                            [FIELD_ID] => 167
                            [QUESTION_ID] => 167
                            [TIMESTAMP_X] => 08.04.2024 11:23:00
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [utm_medium] => Array
                (
                    [0] => Array
                        (
                            [ID] => 253
                            [FIELD_ID] => 168
                            [QUESTION_ID] => 168
                            [TIMESTAMP_X] => 08.04.2024 11:23:09
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [utm_campaign] => Array
                (
                    [0] => Array
                        (
                            [ID] => 254
                            [FIELD_ID] => 169
                            [QUESTION_ID] => 169
                            [TIMESTAMP_X] => 08.04.2024 11:23:17
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [utm_term] => Array
                (
                    [0] => Array
                        (
                            [ID] => 255
                            [FIELD_ID] => 170
                            [QUESTION_ID] => 170
                            [TIMESTAMP_X] => 08.04.2024 11:23:26
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [first_in] => Array
                (
                    [0] => Array
                        (
                            [ID] => 256
                            [FIELD_ID] => 171
                            [QUESTION_ID] => 171
                            [TIMESTAMP_X] => 08.04.2024 11:23:38
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 0
                            [ACTIVE] => Y
                        )

                )

            [url] => Array
                (
                    [0] => Array
                        (
                            [ID] => 996
                            [FIELD_ID] => 484
                            [QUESTION_ID] => 484
                            [TIMESTAMP_X] => 22.04.2022 12:03:33
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

            [clientidga] => Array
                (
                    [0] => Array
                        (
                            [ID] => 1011
                            [FIELD_ID] => 499
                            [QUESTION_ID] => 499
                            [TIMESTAMP_X] => 05.05.2022 14:52:45
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

            [clientidym] => Array
                (
                    [0] => Array
                        (
                            [ID] => 1012
                            [FIELD_ID] => 500
                            [QUESTION_ID] => 500
                            [TIMESTAMP_X] => 05.05.2022 14:54:25
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

            [gacounterid] => Array
                (
                    [0] => Array
                        (
                            [ID] => 1013
                            [FIELD_ID] => 501
                            [QUESTION_ID] => 501
                            [TIMESTAMP_X] => 05.05.2022 14:54:46
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

            [ymcounterid] => Array
                (
                    [0] => Array
                        (
                            [ID] => 1014
                            [FIELD_ID] => 502
                            [QUESTION_ID] => 502
                            [TIMESTAMP_X] => 05.05.2022 14:55:13
                            [MESSAGE] =>  
                            [VALUE] => 
                            [FIELD_TYPE] => text
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

            [marketing] => Array
                (
                    [0] => Array
                        (
                            [ID] => 1640
                            [FIELD_ID] => 848
                            [QUESTION_ID] => 848
                            [TIMESTAMP_X] => 07.12.2022 17:50:12
                            [MESSAGE] => Согласие на получение последних новостей компании, сообщений рекламного и информационного характера
                            [VALUE] => 
                            [FIELD_TYPE] => checkbox
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

            [policy] => Array
                (
                    [0] => Array
                        (
                            [ID] => 2238
                            [FIELD_ID] => 1431
                            [QUESTION_ID] => 1431
                            [TIMESTAMP_X] => 05.06.2024 13:51:55
                            [MESSAGE] => Да
                            [VALUE] => Y
                            [FIELD_TYPE] => checkbox
                            [FIELD_WIDTH] => 0
                            [FIELD_HEIGHT] => 0
                            [FIELD_PARAM] => 
                            [C_SORT] => 100
                            [ACTIVE] => Y
                        )

                )

        )

    [arDropDown] => Array
        (
        )

    [arMultiSelect] => Array
        (
        )

    [WEB_FORM_NAME] => SIMPLE_FORM_3
    [F_RIGHT] => 10
    [FORM_NOTE] => 
    [isFormNote] => N
    [arrVALUES] => Array
        (
        )

    [isFormErrors] => N
    [isAccessFormParams] => N
    [isStatisticIncluded] => Y
    [FORM_HEADER] => 
[FORM_TITLE] => Форма на странице Dozor / webProxy [FORM_DESCRIPTION] => [isFormTitle] => Y [isFormDescription] => N [isFormImage] => N [isUseCaptcha] => [DATE_FORMAT] => DD.MM.YYYY [REQUIRED_SIGN] => * [FORM_FOOTER] =>
[QUESTIONS] => Array ( [fio] => Array ( [CAPTION] => ФИО [IS_HTML_CAPTION] => N [REQUIRED] => Y [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 14 [FIELD_ID] => 14 [QUESTION_ID] => 14 [TIMESTAMP_X] => 08.04.2024 11:21:14 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [phone] => Array ( [CAPTION] => Телефон [IS_HTML_CAPTION] => N [REQUIRED] => Y [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 15 [FIELD_ID] => 15 [QUESTION_ID] => 15 [TIMESTAMP_X] => 08.04.2024 11:21:22 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [email] => Array ( [CAPTION] => E-mail [IS_HTML_CAPTION] => N [REQUIRED] => Y [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 16 [FIELD_ID] => 16 [QUESTION_ID] => 16 [TIMESTAMP_X] => 08.04.2024 11:21:50 [MESSAGE] => [VALUE] => [FIELD_TYPE] => email [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [company] => Array ( [CAPTION] => Компания [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 17 [FIELD_ID] => 17 [QUESTION_ID] => 17 [TIMESTAMP_X] => 11.12.2024 15:19:39 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [comment] => Array ( [CAPTION] => Комментарий [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 18 [FIELD_ID] => 18 [QUESTION_ID] => 18 [TIMESTAMP_X] => 27.04.2024 12:57:26 [MESSAGE] => [VALUE] => [FIELD_TYPE] => textarea [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [product] => Array ( [CAPTION] => Продукт [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 19 [FIELD_ID] => 19 [QUESTION_ID] => 19 [TIMESTAMP_X] => 08.04.2024 11:22:52 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [utm_source] => Array ( [CAPTION] => utm_source [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 252 [FIELD_ID] => 167 [QUESTION_ID] => 167 [TIMESTAMP_X] => 08.04.2024 11:23:00 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [utm_medium] => Array ( [CAPTION] => utm_medium [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 253 [FIELD_ID] => 168 [QUESTION_ID] => 168 [TIMESTAMP_X] => 08.04.2024 11:23:09 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [utm_campaign] => Array ( [CAPTION] => utm_campaign [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 254 [FIELD_ID] => 169 [QUESTION_ID] => 169 [TIMESTAMP_X] => 08.04.2024 11:23:17 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [utm_term] => Array ( [CAPTION] => utm_term [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 255 [FIELD_ID] => 170 [QUESTION_ID] => 170 [TIMESTAMP_X] => 08.04.2024 11:23:26 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [first_in] => Array ( [CAPTION] => Первый заход [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 256 [FIELD_ID] => 171 [QUESTION_ID] => 171 [TIMESTAMP_X] => 08.04.2024 11:23:38 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 0 [ACTIVE] => Y ) ) [VALUE] => ) [url] => Array ( [CAPTION] => url [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 996 [FIELD_ID] => 484 [QUESTION_ID] => 484 [TIMESTAMP_X] => 22.04.2022 12:03:33 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) [clientidga] => Array ( [CAPTION] => client-id-ga [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 1011 [FIELD_ID] => 499 [QUESTION_ID] => 499 [TIMESTAMP_X] => 05.05.2022 14:52:45 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) [clientidym] => Array ( [CAPTION] => client-id-ym [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 1012 [FIELD_ID] => 500 [QUESTION_ID] => 500 [TIMESTAMP_X] => 05.05.2022 14:54:25 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) [gacounterid] => Array ( [CAPTION] => ga-counter-id [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 1013 [FIELD_ID] => 501 [QUESTION_ID] => 501 [TIMESTAMP_X] => 05.05.2022 14:54:46 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) [ymcounterid] => Array ( [CAPTION] => ym-counter-id [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 1014 [FIELD_ID] => 502 [QUESTION_ID] => 502 [TIMESTAMP_X] => 05.05.2022 14:55:13 [MESSAGE] => [VALUE] => [FIELD_TYPE] => text [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) [marketing] => Array ( [CAPTION] => Согласие на получение последних новостей компании, сообщений рекламного и информационного характера [IS_HTML_CAPTION] => N [REQUIRED] => N [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 1640 [FIELD_ID] => 848 [QUESTION_ID] => 848 [TIMESTAMP_X] => 07.12.2022 17:50:12 [MESSAGE] => Согласие на получение последних новостей компании, сообщений рекламного и информационного характера [VALUE] => [FIELD_TYPE] => checkbox [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) [policy] => Array ( [CAPTION] => Cогласие на обработку своих данных согласно политике обработки персональных данных. [IS_HTML_CAPTION] => N [REQUIRED] => Y [IS_INPUT_CAPTION_IMAGE] => N [HTML_CODE] => [STRUCTURE] => Array ( [0] => Array ( [ID] => 2238 [FIELD_ID] => 1431 [QUESTION_ID] => 1431 [TIMESTAMP_X] => 05.06.2024 13:51:55 [MESSAGE] => Да [VALUE] => Y [FIELD_TYPE] => checkbox [FIELD_WIDTH] => 0 [FIELD_HEIGHT] => 0 [FIELD_PARAM] => [C_SORT] => 100 [ACTIVE] => Y ) ) [VALUE] => ) ) [SUBMIT_BUTTON] => [APPLY_BUTTON] => [RESET_BUTTON] => [REQUIRED_STAR] => * [CAPTCHA_IMAGE] => [CAPTCHA_FIELD] => [CAPTCHA] =>
)

Получить консультацию по Solar Dozor

В условиях жестко конкурентного рынка одной из стратегий развития бизнеса является сбор и анализ информации о конкуренте. Далеко не всегда методы сбора информации носят законный характер и могут быть связаны со шпионажем. Методы конкурентной разведки объединяют ряд легитимных подходов, которые помогают планировать, оценивать развитие компании, использовать чужой опыт для достижения целей.

что такое конкурентная разведка

Что такое конкурентная разведка?

Этот термин подразумевает сбор сведений, касающихся конкурента для обеспечения безопасности бизнеса, получения преимуществ в будущем. Данный подход считается легитимным, потому что он не нарушает законодательства, связан со сбором сведений из открытых источников, а также проведением аналитических мероприятий. Здесь наблюдается очень тонкая грань между легитимным сбором информации и коммерческим шпионажем. Отличие только в методах достижения целей и широте используемых инструментов для этого.

Конкурентная разведка является важной составляющей для развития бизнеса, т.к. она способствует грамотному выбору внутренней и внешней стратегий развития компаний на основании изучения слабых и сильных сторон конкурентов. Также сбор, анализ информации помогает выявить очевидные угрозы, риски для бизнеса, принять превентивные меры, снизить потенциальный ущерб. Полученные в ходе разведки сведения используют в качестве основы для обеспечения преимуществ в конкурентной борьбе, операционного и стратегического планирования.

Этапы конкурентной разведки

  1. Постановка задач, планирование мероприятий. Этот этап – залог успешности и полноты запланированных мероприятий. Разведка ведется с конкретными целями, поэтому выбранное направление и методы должны обеспечивать конкретный и измеримый результат. Первоначально требуется точно обозначить перечень задач, оценить сложность и затраты на разведывательные мероприятия, найти подходящие источники информации, подобрать людей для выполнения работы. Результатом подготовки становится детально разработанный план действий, который согласовывают с заказчиком и приступают к его поэтапному исполнению.

  2. Сбор данных. Типичной схемой сбора считается получение сведений по трем группам: данные для принятия стратегических решений, данные «раннего предупреждения», досье на крупных конкурентов. Эта информация может быть собрана через консультанта конкурентной компании, менеджеров по продажам. Для этого используются методы глубинных интервью, в ходе которых разведываются такие факты, как численность сотрудников компании, положение на местном рынке, партнерские контакты, доходность и перспективы компании. Беседа строится по определенному плану, чтобы собрать как можно больше фактов, но при этом важным моментом остается умение управлять собеседником, легко переходить с одного вопроса на другой, находить точки входа и выхода из контакта.

  3. Анализ собранных сведений. На этом этапе происходит сбор всех фактов в общую картину для понимания ситуации. Сведения обрабатываются финансовыми, статическими методами, приемами моделирования. В результате должны появиться связи между компонентами, экспертные оценки, достигнуты цели конкурентной разведки, получено заключение.

  4. Передача результатов конкурентной разведки заказчику. Его результаты должны быть объективны, представлены в определенной форме, например, в виде дерева решений, а риски и прогнозы оформлены отдельным пунктом.

Задачи, решаемые конкурентной разведкой

  • Выявление уникальных товаров и услуг конкурента

  • Анализ и понимание ценовой политики конкурента

  • Выявление методов и способов для продвижения товаров, услуг на рынке

  • Обнаружение слабых моментов в работе конкурента

  • Определение поставщиков конкурента и условий сотрудничества с ними

  • Создание детального портрета типичного клиента конкурента

  • Выявление финансовых источников, которые использует конкурент для ведения бизнеса

  • Обнаружение новейших информационных и технологических приемов, которые использует конкурент для повышения конверсии, удержания позиций на рынке.

инструменты конкурентной разведки

Методы, инструменты конкурентной разведки

  • Собственноручный сбор данных из открытых источников. Выполняется собственными силами компании. Связан с получением нужной информации из СМИ, сайта конкурента, поиска данных в интернете

  • Маркетинговые исследования, получение информации от третьей стороны. Подразумевает сотрудничество с другими компаниями, бывшими сотрудниками конкурента, анализ различных финансовых и информационных отчетов.

  • Общение с представителями конкурента на тематических выставках, мероприятиях, презентациях, где конкурент рассказывает о своей деятельности. С помощью такого простого способа можно собрать дополнительные сведения о работе конкурента, например, планах по развитию, крупных реализованных проектах и так далее

  • Привлечение консалтинговых компаний. Они предоставляют полную финансовую, техническую, стратегическую информацию о конкуренте, используя собственные каналы и связи.

Методы конкурентной разведки отличаются многообразием подходов. Для любой организации важно сохранить конфиденциальную и ценную информацию в неприкосновенности, не дать ей попасть в руки конкурентов. Для этого используют DLP-системы. Например, Solar Dozor осуществляет мониторинг каналов передачи корпоративных данных, контролирует корпоративные коммуникации, выявляет внутренних злоумышленников, которые целенаправленно передают данные конкурентам, а также неосторожных инсайдеров, которые по ошибке или незнанию могут отправить конфиденциальную информацию вовне.


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